The environment has changed quite a lot in over the last couple of decades and more and more people are becoming concerned about how they are negatively impacting the planet. With this in mind, not only is important to run an eco-friendly cleaning business to help the environment, but to put your business in a positive light too. As a business owner, there are a lot of factors to take into consideration, including cleaning liability insurance, outgoings and sales, but now running an eco-friendly cleaning business should also be on the top of your list. We have created a guide to help business owners achieve this, below.
Use Natural Products
If you intend to run a green cleaning business, it’s imperative that you use natural cleaning products wherever possible. Natural products are bio-degradable or made by plants, including white vinegar, lemons, baking soda, natural salt and washing soda.
When using natural products, you should minimise the amount of synthesised chemicals that you use, such as ammonia and bleach, as they aren’t beneficial for the environment.
Increase Brand Awareness
Whilst increasing the brand awareness of your business across social platforms, make sure you let your customers know that you’re running an eco-friendly cleaning business. It’s an excellent unique selling point against other cleaning businesses and will help you to stand out. Customers are actively looking for eco-friendly cleaning businesses, so make it very clear that you use natural products throughout your advertising, marketing and sales material.
Train Staff To Use Natural Products
It’s important that your team know how to use the natural products in order to produce the best results for your clients. Therefore, you need to ensure that your staff have regular training sessions to keep in line with any new eco-friendly cleaning trends, to stay ahead of your competitors and receive exceptional feedback from your customers.
Keeping Costs Down
Some green cleaning products can be more expensive than your standard cleaning products. Here are a few tips to help you keep your costs down:
- Only buy the products you need for streamlined purchases. Not only will you save money, but none of your products will go to waste.
- Buy your products in bulk. This technique will save you both time and money, as you will always know you have enough of the products that you need.
- Make your own eco-friendly cleaning products from natural ingredients, such as lemons and white vinegar.
To help gain and build credibility, trust and authority to your business, obtain a local certification that identifies that you are an eco-friendly business. Convey a positive image for your business with keywords such as ‘green’ and ‘natural’.
Complete Paperwork Online
Use less paper and fill out documents online instead. Not only is it eco-friendly, but it helps you to keep everything in the same place for better organisation. There are a number of online software packages that you can use to streamline your admin and finances. The software also helps you to manage outgoings and productivity.
As you can see, there are a number of ways that you can run an eco-friendly cleaning business successfully. Let your customers know that you’re going green and start to help the environment.